Marcel Albers

General Director / Project Manager Pop

Marcel Albers started 30 years ago in international artist management. For 10 years Albers doubled as manager and producer of the Academy Award-winning TV show ‘Jiskefet’. He founded European record company Double T Music Holland, which was soon acquired by Sony Music International. In 1996 Albers bought the Brigadoon Vocal Company, a specialist in theatre pieces and vocalists. He co-established the television production company Double Two and co-founded the Flow Records. In January 2010, he joined Synco Network Europe as CCO, and became CMO at Ampco Flashlight Group. In 2014 Albers founded the Amsterdam and Austin based music company MARS Label Group. Albers was chairman of the Music Managers Forum, is chairman of the board of the Dutch Live Entertainment Production Awards and board member of the Pop Coalition foundation. In 2017 he joined Dutch Music Export.


Karin Koopmans

Project Manager Dance

Karin Koopmans started her working carrier as a intern at Universal Music, which led her working as a music professional in the industry for 15 years. Being a assistant manager for White Mountain Management, marketing manager at Ampco Flashlight Holding, Head of Music All Stars Management (Spinnin’ Records), Dance division Roar Management in Los Angeles, General Manager of dj’s Oliver Heldens & Sam Feldt, founding member of the Heartfeldt Foundation and member of the AFEM Green Initiative. Karin sees music as the ultimate communicator to bring positive change in the world.


Dieuwertje Heuvelings

Project Manager HipHop/R&B

Dieuwertje Heuvelings is a music professional, teacher, writer and podcast host from the Netherlands. For the last 14 years she worked as an interviewer, a Spotify playlist editor, an A&R at Arista Records in New York and as a Music Supervisor for TV shows & Commercials. ‘Auxiety’, her recently published debut novel about the rise of Dutch hip hop in the streaming era was shortlisted for the ‘Best Young Adult Book’ of 2021.


Bas Reeders

Overall Project Manager

Bas started working as programme & production coordinator of the ESNS conference whilst he was finishing up his socio-cultural bachelor degree in 2016. Soon after he joined Buma Cultuur and Dutch Music Export as a project manager. Driven by his curiosity, he has always been involved with projects in many different roles; doing bits of everything. After living in Rotterdam and London the past few years, he currently resides in Berlin. Besides music, he is passionate about philosophy, psychology and neuroscience.


Raad van toezicht

Paul Solleveld (voorzitter)

Antoinette Wijffels 

Dick van Zuylen