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  Marketing Budgets  

About the Marketing Budgets

Marketing budgets often fall short with international release campaigns. Marketing budgets provided by labels are often very limited, and artists are increasingly releasing their music independently. This means that the budgets and planning for marketing activities need to be covered more and more by artists and their representation themselves. This requires funding. It is precisely for this reason that DME created the Marketing Budgets regulation in 2017. The subsidy is based on the so-called matching principle, meaning that 50% of the campaign budget is covered by the artists and their teams. The other half is then ‘matched’ by the DME marketing subsidy. The minimum amount that can be applied for is 5.000,- Euro with a maximum of 20.000,- Euro. Only one application per artist per year is allowed. The regulation is only applicable for the release of an album, EP and/or multiple singles.

One can apply for the marketing regulation prior to the start of the campaign, so before the activities and expenses for the campaign have started. This means the marketing regulation cannot be applied retroactively.

Applications Q2, 2024

It's not possible anymore to submit a Marketing Budgets application for Q2 2024.

Applications Q3, 2024

If you are planning to submit a Marketing Budgets application for Q3 2024, please do so by no later than June 1, 2024. It will be possible to submit an application for Q3 2024 starting from May 1.

Applications Q4, 2024

If you are planning to submit a Marketing Budgets application for Q4 2024, please do so by no later than September 1, 2024. It will be possible to submit an application for Q4 2024 starting from August 1.

Criteria

Application procedure

Data Assets

Finalising an application

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